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09 - 15 June , 2012

Pakistan Fashion Week 2012
After the resounding success of last September's inaugural event, the second Pakistan Fashion Week 2012 was held at the Kensington & Chelsea Town Hall in London from the 25th-27th May. With four catwalks spread between two days, 36 designers and textile houses showcased their exquisite collections to a largely UK-based Pakistani audience.
Pakistan fashion has gone global and showcases all that is positive about the country – our creativity, our energy and our style. At a time when the world's headlines focus on our conflict, our fashion industry shows that Pakistan has a future that is bright and vibrant. Pakistan is no stranger to the fashion scene. With Karachi showcasing its first few fashion weeks successfully over the years and Lahore launching the first official fashion week in 2010, the country's fashion industry has since come a long way. The reputation of Pakistani fashion has, in recent years, taken a turn from the traditional towards the more experimental. Design is more daring as boundaries are pushed and styles speak to the west whilst retaining their identity with the east. This time around, Pakistan Fashion Week was much bigger than the last year's, with more than 30 designers participating, from bigwigs like Umar Sayeed, Deepak Perwani, Maheen Khan and Maria B to young guns like Zaheer Abbas, Ammar Belal, Zainab Sajid and Waseem Noor – the event showcased diversity in Pakistani fashion and also gave an opportunity to textile companies to present their lawn collections, in a bid to keep up with the growing lawn fad in Pakistan.
Day 1 of the fashion show kick-started with Rana Noman showcasing his formal men and women's wear collection that was completely white and seemed
to have a western influence on the predominantly eastern design palette. The ensembles, from sherwanis and kurtas to sleeveless long shirts and chiffon overcoats, had heavy embroidery and threadwork in common. Next up was a collection by a textile company which wasn't anything new, but more or less the same that was showcased in PFDC Fashion Week this year.
Next was the showcase of jewellery collection by Nazneen Tariq. She was followed by Kuki Concept whose collection was all about the east and west amalgamation. Then there were Batur, Ishtiaq Afzal, Opera House and Ammar Belal, all lined up with their respective collections with the aim to steal the show. Like always, this time also Ammar went for western cuts but used solid colours
instead of vibrant ones while designing his collection while Ishtiaq Afzal switched to the western theme this time around.
Designer Waseem Noor's collection Rumaisa was all about feminism and eastern trends i.e. long flowy cuts and saris. For his collection he used soft fabrics in bright shades.
Moazzam Abbasi's collection was all about grandeur and style. He used chiffon and jamawar fabrics while for cuts he came up with straight knee-length shirts paired with churidaars and lehngas.
Sara Rohale Asghar brought luxe and ethereal range of bridal, formal and semi formal wear at the show. Her timeless bridal collection was entitled 'Tehzeeb-e-Bemisaal' and was aimed to show her love for intrinsic detailing and embellishments. Her collection included long
flowy lehngas, long shirts with pyjamas and trousers. The colours used were bright and subtle both for bridal and formal wear but with ultra super detailed embellishments.
Zainab Sajid and Maria B's collections were nothing new as both the designers preferred older cuts for their creations. Lehngas with long shirts and flowy gowns for the brides with an emphasis on traditional and ethnic styles.
Day 2 of the Pakistan Fashion Week started with the showcasing of collection by Vaso Fazal.
The designers who stood out on Day 2 were Maheen Khan and Zaheer Abbas. Maheen Khan is better known as the doyenne of fashion in Pakistan, and was recently dubbed as the 'Coco Chanel of the East
by the Italian press. She has through the years made quite a name for herself internationally. This time around she designed her clothes keeping in mind the needs of a typical eastern woman. Zaheer Abbas' collection defined the western wear in a different way altogether.
Umar Sayeed and Deepak Perwani also made their presence felt at the show with their marvelous and breath-taking collections that were appreciated by the audience.
Mehreen Syed and Sunita Marshal were the two models from Pakistan who participated in the event but the absence of other top Pakistani models was largely felt as most of the designers' collections were about eastern trends and cuts.
The photography was done by Shahid Malik whereas the whole event was arranged by Riwayat.


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