5 Questions With
by AMBREEN ASIM
Gulzeb is a designer who plays with creativity. She has a passion to create something unique, understanding the mindsets of the target market at the same time. Her ability to translate marvelous ideas into fabulous outfits which caters to wide Pakistani audience makes her stand out in the crowd. Gulzeb has achieved quite a name in a span of just one year, after launching herself in Dubai Fashion Week 2011. Followed by Dubai Fashion Week, she also participated in Manchester Fashion Show which was again a success where she displayed a number of outfits including formal and semi formals. She works intensely with silk, chiffon, shamooz and jamawar. Recently MAG caught up with the designer for a brief chit-chat. Excerpts:
What's fashion for you?
Fashion for me is all about latest trends and looking beautiful. It's about making a statement and bringing something new and exciting. Fashion is not only limited or defined to the cuts and colour. It is not only WHAT you wear but also HOW you wear it.
What influenced you to become a fashion designer?
Love for clothes, colours, fabrics and cuts. I have always been inspired by the different fabrics and designs. Colours attract me and make me want to work with. When you combine it all – it leads to designing clothes.
In your opinion, how has the Pakistani fashion industry evolved with time?
Pakistani fashion industry has come a long way – it is so great to see the fashion industry being promoted internationally. Plus PFDC, FPW, Bridal Couture etc have simply taken charge all over Pakistan. Nothing beats our stylish cuts and work embellishments. Pakistani designers are getting recognised internationally and there is also a great demand of Pakistani clothes abroad.
How your creative philosophy is different from other fashion designers?
I do not think I am totally different from any of the designers. Like all others I just want to satisfy my clients according to their requirements and I use my creative skills in meeting their demands. I want my clientele look super classy and super stylish. My philosophy runs around my clients because at the end of the day as a designer I should be able to satisfy their needs.
You have recently opened a store in Dubai. What's the basic difference between the clientele of Karachi and Dubai?
Dubai clientele is totally different from Karachi. In my opinion Karachi's crowd is bold enough to try different cuts and is easy going with different cuts whereas Dubai crowd is more conservative when it comes to eastern outfits.