For the first time, content specifically for YouTube users in Pakistan has been created by a telco. Oye! Kuch Kar Guzar, Pakistan’s first online film, lets the viewers decide their own story and sets a precedent for content creators and consumers. The film evokes a sense of responsibility among the youth to pave their own destiny, explore hidden talents and pursue their passions.
The movie is shot in a way that gives alternate endings to each episode. Each episode compels the viewer to steer the story in their chosen direction by using annotations and end screens that keep the viewers tuned in. Viewers can also skip ahead, see related videos throughout and you get to provide calls to action at the right times.
There’s no denying it, the world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis. In recent years, digital media and networks have become embedded in our everyday lives. This movie is a step forward in this direction.
Morango Films has launched the ‘Izhar by Film Fellowship’ to provide a platform to the youth who aspires to present social issues through film-making. The first film fellowship program, with the support of UN Women, aims at creating awareness on the social and political rights of women. It is open for applicants – aged 18 and older – from all over Pakistan who are interested in raising their voice through visual media. This fellowship intends to encourage participants to create awareness regarding the social issues and rights, and to voice the solutions that promote the spirit of responsible citizenship.
The top 60 applicants will be chosen for the fellowship training course for the initial phase. The applicants will then be trained in film-making following which they will submit films. Alongside this, a call for entries will also be made from the public for film submissions. The best three fellows of this programme will be awarded with incentives.
The Centre for Excellence in Journalism at the Institute of Business Administration (CEJ-IBA), Karachi, recently held the inaugural “Award for Excellence in Journalism 2016”.
This prestigious award ceremony was jointly organised by Centre for Communication Programs (CCP) and the CEJ-IBA to recognise reporting in the field of health journalism. For its inaugural year, the awards focused on health journalism produced in three categories: Mainstream Broadcast (TV, radio), Mainstream (print & online) and District Correspondents (print/online/TV/radio). Hundreds of entries from across Pakistan were submitted.
“It is an honour for us to work with CCP Pakistan to recognize the work done by journalists in the field of health," said CEJ Director Kamal Siddiqi, who added, "Health reporting remains a neglected area. We need to focus more on these issues in Pakistan.”
The annual Fitness Fiesta fundraiser was held at Lakeside, Shaukat Khanum Memorial Cancer Hospital and Research Centre, in Johar Town Lahore. Titled ‘Fitness Fiesta in the Spirit of Giving’, the event offered a range of attractions for people from all age groups including over 30 different organic food stalls, a fitness corner, a boot-camp and free health and nutritional consultations. The all-day event also featured a Walkathon, Kids’ Corner, Cricket and Football tournaments to celebrate the occasion.
Speaking at the occasion, CEO of Shaukat Khanum Cancer Hospital, Dr. Faisal Sultan said, “Hosting the Fitness Fiesta at Shaukat Khanum Memorial Cancer Hospital and Research Centre consecutively for the third time signifies, for us, an enormous benchmark of success in creating awareness for SKMCH, raising donations for a good cause and promoting a healthy lifestyle all at the same time. The event also serves as a reminder of the importance of giving back to the society and playing our part, however small it maybe, as responsible and caring citizens of the society.”