Event
Sidra Iqbal Becomes First Pakistani To Host IIFA 2012 Activities
Sidra Iqbal is the first Pakistani media anchorperson to officially host the hugely popular and globally followed social and digital media platforms and activities of the annual Bollywood bonanza; The IIFA Weekend and Awards 2012. It was a power-packed weekend as the A-list stars and film fraternity of  Bollywood arrived in the Lion City, Singapore!
Amongst the glitz and glamour of the Bollywood stars, twinkled our own prominent anchorperson Sidra Iqbal, whose warm interaction style made her a quick favourite amongst the celebrities and viewers! In the course of this star-studded event, Sidra interacted and interviewed the likes of Ranbir Kapoor, Priyanka Chopra, Shahid Kapoor, Farhan Akhtar, Zoya Akhtar, Rishi Kapoor, Kamal Haasan, Sridevi, Preity Zinta, Vidya Balan, Raveena Tandon, Prabhudeva and many others.
Sidra recalls 'My last project with the Trade Development Authority of Pakistan was Pakistan's biggest ever fashion & lifestyle trade show showcasing in India namely Lifestyle Pakistan (April 12-15). It took me to Delhi where I led the Public Relations and turnkey media management for the 4-day exhibition, the TDAP and our 100 plus exhibitors!! I believe the hard work put in that event paid off in a splendid manner. I reconnected with my friends at Wizcraft and was eager to learn more about IIFA hands on. That's when Viraf Sarkari, the Director of Wizcraft suggested the digital hosting opportunity, landing me with a chance to experience Bollywood at its best.'
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