Find your passion. Write about what you know. This is the great advice experts will give you when you’re searching for a niche to start a blog. But, it’s not enough. The key to building a successful blog is finding a “profitable” niche. Syed Balkhi – Entrepreneur, Growth Hacker and Marketer – gives a few practical tips on how to find a profitable niche that can generate traffic to your website and eventually turn into a successful income stream.

1. Pick a topic you enjoy talking about

Starting a blog is a really fun process. Buying domains, setting up the website, customizing the design and writing your first article is certainly an exciting experience. But, most people give up blogging after a couple of months because they often lose interest in it. So, it's important that you pick a topic for your blog that you also like to learn and talk about. It could be about a hobby, your work, or it could even be about a new RV you’ve just bought. You don’t have to be an expert on this topic. It just has to be a topic that gets you excited when talking about it.

2. Do market research

The next step is to make sure that there’s a profitable and big enough market for your topic. This can be done with a small market research. Here’s how you can get started. For example, let’s say that rock climbing is one of your favourite hobbies, and you want to start a blog about it. Now, you want to see if this topic has a big enough audience and see how much competition it has. Start the search with Google Trends. Type “rock climbing” to see if this topic has any interest and how many people are searching for it. This step is important because this graph will show you whether the interest in your topic is stable, rising or declining over time. Avoid topics that are declining in interest to build a blog that lasts for a long time.

3. Pick a smaller niche

Let’s see what kind of competition you have for your topic. Search for your topic on Google and see how many search results appear for this topic. Obviously, the topic “rock climbing” seems to be too broad of a term to target, and there are way too many websites competing for it. To avoid having to compete with big authority websites, you should pick a smaller niche. If you scroll all the way down on the Google search results page, you’ll notice some of the other related search terms. Pick a search term and test to see how many people search for this specific term every month.

4. Make sure it’s profitable

If you’re planning on earning money from your blog, then you should make sure that your niche is profitable enough to monetize your blog and help you earn a good income. An easy way to test this is to see if any brands or businesses are advertising for your keywords. If people are spending money on AdWords to advertise products targeting specific keywords related to your niche, then you’ve picked the right topic. This means you can easily monetize your blog with AdSense ads. However, a better and a more profitable approach would be to sell affiliate products on your blog.

Over to you

Once you find the right niche for your blog, start writing exceptional content that helps you to stand out from the crowd. Be consistent and keep blogging according to a schedule. It will take a while before you start seeing hundreds of visitors coming to your site and buying your affiliate products. So, be patient. Eventually, you’ll see the successful results of your hard work.

Wanna be a blogger but don’t know how to? Fret not as we have some really workable tips to help you out. Email us your queries at: [email protected] or drop texts at: +92-322-6242582.

Happy blogging!