Facebook “borrowed” a lot of features from Snapchat. Now it’s doing the same thing with another app that's popular with the kids. The social network is launching a new feature called Lip Sync Live, which will essentially be a direct competitor to existing lip-syncing platforms like Musical.ly.

Testing in select markets, the feature is part of Facebook's strategy to make music a bigger part of its platforms. The company says hundreds of songs will be immediately available, including those by Camila Cabello, Guns N' Roses, Drake, and Ed Sheeran, but the library will grow.

"With Lip Sync Live, you can express yourself with music from a variety of genres in real time. So whether you prefer songs like 'Happier' by Ed Sheeran or 'God's Plan' by Drake, Lip Sync Live lets you bring friends and family into spontaneous musical moments," said Facebook's press statement.

Instagram might offer its users to post an hour long videos

According to The Wall Street Journal, Instagram is considering doing away with video length constraints with the help of “a new feature” that would let users post long-form clips of up to an hour. The feature would open new creative flexibility for users and bring Instagram closer in line with YouTube and its own parent company, Facebook. The plan is described as tentative, so Instagram could ultimately decide against radically extending the maximum running time of videos on its platform.

The new feature “will focus on vertical video” according to the Journal.