Keeping up with the latest beauty releases without breaking the bank can be a feat in itself. If you’re just starting out and trying to grow your blog, Jessica of Jessoshii, a beauty and lifestyle blog, has some tips and tricks for you to beauty blog on a budget.

Old is gold

Beauty blogging isn’t always about reviewing the latest and greatest releases. It’s also about discussing the products you’re most passionate about, so why not start with your current stash? Even old favourites that have been around for years can bring in traffic.

Monthly subscriptions are a big deal

A great way to quickly accumulate beauty products to review (including newer releases) is by subscribing to at least one or two monthly beauty boxes. Nothing’s wrong with reviewing samples and you usually get enough product to test them out for several uses.

Hunt samples

Another great way to try out beauty products without breaking the bank is by picking up samples online or in stores. Even though having the actual full-size product looks great for photos, but it’s not always practical to keep buying the latest products just for reviews. Instead, samples sizes let you review more products for much less.

Nearest beauty stores are good too

Want to cover the new beauty releases without spending hundreds? If you have one closer to your hood, head over there and go swatch crazy! Before you go, ask one of the employees to do a quick make-up application or simply ask for a sample, for a more comprehensive review, including before and after photos.

Reach out to cosmetic brands

One way to get full-size products without spending any money is by reaching out to brands directly. A lot of the brands recognise the fact that product reviews have a good chance for conversions, so they’re likely to help you out, some will even contact you first. Another way is to find their PR or marketing person’s email if possible. If not this, then simply email the one listed on their website, or use their contact form. In your email, include a brief background around your blog and audience – links and stats, and why you’re interested in trying out their products. Ask them if they can provide complimentary samples for a review on your blog.

Stay updated with brand websites

Some websites will have a little link in their footer specifically for bloggers who want to apply to receive their products for free. Brands are realising the value of influencer marketing, so they’re more than happy to offer products in exchange for what is essentially free marketing for them.

Join influencer groups/networks

Another way to get full-size beauty products for free is through growing influencer networks, created specifically to provide bloggers with products in hopes of a review/social share. Networks like Influenster, Brandbacker, Shopping Links, Social Berry and Octoly can be very helpful.

Mix it up

Do not just post about beauty. Instead, give your readers a snapshot into your life, hobbies, travels, outfits, recipes and much more, every once in a while. This makes you more memorable and helps you connect on a deeper level with your followers. It is also a great way to experiment, and even expand your blog into new areas as it grows.

Wanna be a blogger but don’t know how to? Fret not as we have some really workable tips to help you out. Email us your queries at: [email protected] or drop texts at: +92-322-6242582.

Happy blogging!