Top-notch beauty professionals took over Dolmen Mall, Clifton, with their banner campaign ‘Beauty Inside Out’. The seven-day celebration of beauty showcased emerging beauty trends, and the latest in skin care and beauty innovations. The event featured the most sought-after beauty brands, bringing together the field’s top aesthethicians to collaborate, share information and engage consumers.

Highlights of event included exclusive offers from extensive line-up of professional beauty brands, a non-stop schedule of celebrity visits, a range of free makeovers, master classes for makeup and grooming, multiple digital competitions aimed at providing a national platform to customers to display their skills and chances of winning exciting giveaways.

Moreover, master classes were conducted by leading beauty experts in the field who discussed and demonstrated the beauty trends to the visitors on how to up the glam and beauty quotient.