Pakistan’s biggest beauty extravaganza is coming your way on January 25, 26 and 27. Keeping in mind the never-ending demand for cosmetics, the grand event is set to kickstart 2019 with a bang. And since industry heads; Frieha Altaf, Shamoon Sultan (Khaadi), Safinaz Muneer (Sana Safinaz), veteran actress Zeba Bakhtiar and Fareshteh Aslam (Talking Point) are involved, rest assured Beyond Beautiful will truly be worth attending.

The event will provide attendees the “first ever 360 beauty experience” for makeup junkies with the organizers – Catwalk Events Management & Productions – hoping to make Pakistan’s beauty industry visible on the global map through this event.

This first of its kind event will be bringing beauty products exhibition, hair and makeup shows, as well as a talent show which is certainly something to look forward to. Beyond Beautiful will host beauty lovers, celebrity influencers, business connoisseurs and prominent names from the local beauty industry.