Facebook's taken another step in this direction, adding the capacity to create Dynamic Ads which can automatically translate to different languages, relative to the viewing users' preferences and region. Facebook's Dynamic are designed to "automatically show the right products to people who have expressed interest on your website, in your app or elsewhere on the Internet" by utilizing your uploaded product catalog and taking cues from user behavior. For example, Facebook's Dynamic Ads for Travel could show a user holiday deals based on their specific search activity related to potential travel plans. This new addition expands that even further, enabling businesses to also upload additional language options for their product catalog. If the user viewing the ad is in a region which speaks that language, the ad will then default to the relevant language option.