After the huge success of Gully Boy, Ranveer Singh has managed to popularise rap/hip-hop through his breakthrough label IncInk. Now, India is seeing this genre as the new trend in brands and films. Bollywood superstars have propelled societal fads and created huge trends for generations. Ranveer Singh, whose stardom cuts across demographics and regions of our country, has brought niche rap/hip hop music from the streets of the country and made it massively mainstream.