Instagram: Categorise IGTV videos with series option

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Do people care about IGTV yet? The jury's still out, but Instagram is gradually working to improve the option, and boost exposure for IGTV content. The new Series option will help creators better brand their content, and encourage return viewing, by giving their series a dedicated label, along with an on-screen tab which viewers can tap to get notifications of new episodes. The option is no doubt influenced by Snapchat's 'Snap Originals' content, which has seen increased success of late. Snap's Original shows – shorter, TV-like episodic content, more aligned to Snap's audience habits – have been gaining momentum through repeat viewership, with more than 100 of Snapchat's Discover channels now reaching, on average, tens of millions of viewers each month.



Twitter tests emoji reactions for DMs

Twitter's looking to make it easier and faster to respond to a direct message by testing out emoji reactions which you would be able to attach to specific message. It's similar to the functionality that Facebook added to Messenger back in 2017, which enables users to allocate an emoji response to each specific message. And given Twitter's renewed focus on direct messaging of late, it makes sense for the platform to be looking at new additions to further enhance their experience.

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