‘Rare Beauty’ by Selena Gomez to launch soon

The 2010s were truly the decade of the celebrity beauty brand. So many stars started makeup, skin-care, and hair-care companies: Rihanna, Drew Barrymore, Kylie Jenner, Kim Kardashian West, Millie Bobby Brown, Tracee Ellis Ross, Miranda Kerr, Lady Gaga, Jessica Alba – and that's not even close to all of them. But if you thought the 2020s would usher in a new era in which famous entertainers don't launch beauty lines; Selena Gomez is here to set you straight with the introduction of Rare Beauty. Gomez went live on Instagram to announce the upcoming launch of Rare Beauty, which appears to be a makeup brand. "It’s not just a brand. It’s going to be a lifestyle," she told. "I want us all to stop comparing ourselves to each other and start embracing our own uniqueness," Gomez said. "You're not defined by a photo, a like, or a comment. Rare Beauty isn't about how other people see you. It's about how you see yourself."

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