Facebook sued for $529 billion

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Yep, that figure exactly. According to the suit filed to the Australian Federal Court on Monday, Facebook violated the privacy of approximately 311,127 Australians by disclosing their personal information to the This is Your Digital Life app between March 2014 and May 2015. The developers of the app sold personal information to Cambridge Analytica, which used it for political profiling. The Office of the Australian Information Commissioner alleges that Facebook "failed to take reasonable steps to protect those individuals’ personal information from unauthorised disclosure," and further disclosed said information for a purpose other than that for which it had been collected. Both are violations of Australia's Privacy Act 1988. Facebook is being sued by the Australian government for allegedly violating the country's privacy laws, with requested damages potentially reaching $529 billion. The Cambridge Analytica data scandal may have been years ago now, but its effects still linger on.


TikTok testing new feature, adding external URLs

Last October, TikTok began testing a new option which enabled selected users to add Wikipedia links to their clips in order to provide more context on certain elements. Now TikTok appears to be expanding that option - user Sam Schmir has provided these screenshots of a new set of options in the 'Add Link' prompt which would enable creators to attach a link to Wikipedia, Yelp or TripAdvisor in their video post. It's an interesting option, providing another way to add more context to a TikTok clip. From a digital marketing standpoint, it's obviously not as beneficial as adding a link back to your own website, but it could be good for UGC, with users potentially able to highlight your business via external links, which could entice TikTok viewers to visit.

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