The Museum of Ice Cream


Have you ever dreamt of swimming in a pool filled with sweet sprinkles? If yes, then your dream to do so can easily become a reality, as The Museum of Ice Cream (MoIC) is where you can take Instagram-worthy photos of yourself with your favourite ice cream flavour’s life-size structures. The Museum of Ice Cream is currently based in Los Angeles, Miami, San Francisco, and visitors can enter with a $29 ticket while observing some yummy-looking art installations.

There is a room filled with giant popsicle sculptures that look like they are melting into the walls. Visitors can also sample scoops from artisanal California creameries like McConnell’s and Coolhaus, and immerse themselves in a four-foot-deep cement pool filled with multicoloured plastic sprinkles, which is the most amazing part of the museum. This unique museum first opened last summer in New York City for 45 days, where tickets got sold out, leaving 200,000 people on a wait list.

The MoIC is the brainchild of the 25-year-old Maryellis Bunn, who plans to expand her idea of this interesting museum around the country, which was built with social media buffs in mind. The lighting couldn’t be more photo-friendly, and with the “MOIC” label on everything from walls to beach balls, one hardly needs to use a hashtag. While other artists contributed to the museum’s New York and Los Angeles installations, Bunn stated that she created the San Francisco museum on her own, while the sprinkle pool is a massive hit in all of the locations. Bunn has credited her fantasy of the immersive pool as the motivation for the project. But in the end, no single room is her favourite.

One aspect that has been curated so far has been the ice cream. Along with a few other small treats, the museum serves one rotating scoop of the week to each visitor, provided by local ice cream partners. There’s at least one way in which the museum differs significantly from the majority of traditional museums. It is for profit and that too, a lot. The museum’s money goes to rent, high-production value build-out, and presumably future projects, while some of it also goes to charity, where the museum selects a local charity partner at each location.