According to a new study, thrill seekers stay happier longer with 65 per cent claiming they enjoy man-made adrenaline rushes. This study also highlighted that 'good thrills' are a major factor in lifting up an individual’s mood.

The study was commissioned by Alton Towers Resort and found that 65 per cent of Brits claim to enjoy the thrill of a man-made adrenaline rush and helped in explaining the psychological and physiological reasons why people enjoy thrilling rides. The study also found that 56 per cent people enjoy doing something they deem scary including sky-diving or watching a horror film.

One in three people also said they would feel happier for a longer time after riding a rollercoaster than going shopping, while more than half admitted they have been really scared yet laughed immensely. Talking about the study, psychologist Donna Dawson said, "During moments of intense excitement, the brain releases the hormone adrenaline – also known as epinephrine, into the body which makes us feel focused and alert. In more primitive times, adrenaline is what fuelled the 'fight or flight' syndrome, where we either faced up to the enemy or ran away from them, whichever was better for survival.”

She also added that nowadays, people can enjoy a thrilling experience and feel the same surge of adrenaline but in measured circumstances, making the sense of euphoria last, long after it is over.