Scientists invent pink coloured chocolate

  • 23 Sep - 29 Sep, 2017
  • Mag The Weekly
  • Mag Files



After milk, dark and white chocolate, scientists say they have invented a fourth type of chocolate, possibly the first new type in 80 years. Swiss chocolatier, Barry Callebaut came up with the new flavour using a ruby cocoa bean to create a pink sweet with “berry fruitiness and luscious smoothness”.

Named Ruby after its red hue, it’s the first new type of chocolate to be invented since the white version, which was created in Switzerland in the 1930s.

Spokesman of the Swiss chocolatier said, “Ruby chocolate is the fourth type of chocolate and is an intense sensorial delight. [It] offers a totally new taste experience, which is not bitter, milky or sweet, but a tension between berry-fruitiness and luscious smoothness.”

Despite its pink appearance, there are no added colours, berries or flavours in the chocolate.

After launching to a panel of chocolate experts in Shanghai this week, its creators are hoping to crack the millennial market with the trendy treat. The chocolatier predicts the new Ruby chocolate category will soon hit the shelves in shops around the world as the "fourth reference" next to milk, white and dark.

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