Cashier-less service at Amazon’s Go store kick-starts

  • 03 Feb - 09 Feb, 2018
  • Mag The Weekly
  • Mag Files

Amazon has finally opened the doors of its cashier-less Go store after over a year of fits and starts. Situated in an Amazon building in downtown Seattle, this 1,800 sq.-ft. Store flaunts advanced technology for its shoppers which furthers Amazon’s claim of providing a “just-walk-out shopping experience”, which does not require cashiers to perform a formal checkout duty.

The way this store functions is through a format, which combines computer vision, sensor fusion, and machine-learning algorithms, along with a dedicated app. The store was initially opened to test the service in December 2016, and was exclusively started for employees at Amazon. The company was initially supposed to open for public in 2017, but due to technology glitches, they postponed the public opening. The store features fresh ready-to-eat breakfast, lunch, dinner and snack options, grocery essentials, from staples like bread and milk to artisan cheeses and locally made chocolates, as well as Amazon Meal Kits.

It works through the Amazon Go app which shoppers launch as they enter the store, and then take all the products they want from the shelves of this store. According to Amazon, “The ‘walk out’ technology automatically detects when products are taken off (or returned) to the shelves, and keeps track of them in a virtual cart. When customers are done shopping, they just leave the store. Shortly after, they receive a digital receipt and their Amazon account is also charged for the order.”