Kim Kardashian, 37, is under fire for her latest KKW beauty product, her concealer kits. The business mogul launched concealer shades and provided fans with swatches of the colours on her Instagram. However, the reception has been less than thrilling. Fans claim that the concealers lack a diverse shade range which doesn’t cater to darker skin tones, despite Kardashian advertising otherwise. One Twitter user wrote: “The irony of the new KKW concealer launch is having a dark skin model in the shoot that can’t even use any of the shades being promoted.” An influx of negative comments continue to flood the internet, with some critics calling the product launch an ‘epic fail,’ slamming Kardashian as ‘short-sighted’ and ‘disrespectful.’