How To Optimise Your Blog In Six Easy Steps

Blogging Corner

Do you know how to optimise your blog posts to make them more search-engine friendly?

The truth is, many bloggers fail to take advantage of the enormous marketing potential of their blogs. Here are six easy search engine optimisation (SEO) tips to help get your blog noticed, writes Kelly Thomas Mango.

1. Do your research. Keyword research is essential for on-page optimisation. There are a variety of tools for finding related keywords relevant to your blog post that you may not have considered. The Google Adwords Keyword Tool and semrush.com allow you to find keywords related to your topic and even spy on your competition to see what words and phrases they are targeting to bring traffic to their sites.

2. Utilise keywords throughout your post. Once you have targeted a couple of valuable, relevant keywords, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content. Try to include them in the following places:

• Title

• Headings and subheadings

• Introductory sentence

• Concluding paragraph

• Anchor text (text your hyperlink to other related pages on your site)

• Title tags and meta descriptions

Refrain from stuffing the keywords. Not only will this irritate your followers, it will also get you penalised by Google.

3. Optimise your images. Whenever you upload a photo to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword-rich description of the photo.

4. Reference others with links. When you mention another blogger or article in your blog post, include a link to the information you are referencing. Not only is it good blogging etiquette, but you may also get lucky and receive a link back. Quality links are a valuable commodity for any site looking to rank higher in search engine results pages.

5. Give readers the opportunity to subscribe to your blog. Include prominently placed RSS or Feed Subscription Buttons and offer viewers the ability to subscribe to your posts via email when possible. This allows your followers to have instant notification of your latest posts without having to periodically check your site for new content.

6. Use social media. You may be utilising Facebook, Twitter, Google+, or other social media sites to create connections with potential and current customers. Why not promote your blog content on these sites for even more web exposure? Free programs like Hootsuite make it easy to post links to your latest blog post on all of your social media sites with just a couple of clicks. You can even schedule your posts ahead of time!

By following these simple SEO tips, you can encourage higher rankings in SERPS, increased web traffic, and higher customer conversion rates.

Wanna be a blogger but don’t know how to? Fret not as we have some really workable tips to help you out. Email us your queries at: editor@magtheweekly.com or drop texts at: +92-322-6242582.

Happy blogging!

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