The influx (and affluence) of international powerhouse brands continue to find their way into the mainstream elite of Karachi and other cities. It has become a common sight to see the stores of international brands sandwiched between the local brands, when one drives by the commercial streets. Another addition to the bandwagon of international brands to penetrate the elite bazaar is La Societe. After its raving success in Lahore and Islamabad, the multi-label store finally opened its doors to Karachi’s finest last week. Strategically located on 26th Street, La Societe is a roomy store, with highly polished floor, sparkling glass boxes that boast off handsome ties and belts and rows of dapper suits hanging in line. Around 6pm on the opening night, the store was flooded with a string of fashion journalists, bloggers, photographers and celebrities. Spotted amongst the throng were Azfar Rehman, Ayesha Omar, Nadia Hussain and Javed Sheikh. Even in the small space available, the dapper models dressed in the finest of Hugo Boss, Prada and Canali held everyone’s gaze, as they pranced with ease across the entire store, posing for the flashing cameras. The fashion show was brief and entertaining, as the audiences applauded the success of the launch. The event was put together by Frieha Altaf and her company, Catwalk Event Management and Productions Pvt Ltd. The PR was managed by Catalyst PR & Marketing.