Clothing brand Edenrobe recently revealed 14 fragrances under their new division Edenrobe Beauty, recently at a high-end launch event held in Karachi. The enchanting scents were revealed by the models on the ramp. The collection consists of five fragrances each, for men and women, and four Arabic fragrances. The night also had a number of socialites, corporates and business heads and bloggers in attendance. The event also witnessed an energising performance by Asim Azhar who made the audience groove to his songs and stole the show.