Rule Book


Depending on your look, there are two key types of denim button-downs to play with:

• Heavyweight – If you are into oversized, casual cool, then a heavyweight shirt is your best bet. Creating an alpha-male aesthetic and a rugged, blue collar vibe, this style is ideal for layering. Paired with a T-shirt, lumberjack jacket and a pair of hiking boots, heavyweight jean shirt outfits form a quintessential outdoor look with a distinctly masculine flavour.

• Lightweight – For complete versatility, a lightweight slim-fit shirt can be worn in multiple ways, both casual and tailored. It looks just as great unbuttoned with joggers as it does dressed-up with a textured wool tie and tweed blazer. A lightweight denim shirt is also the ideal trans-seasonal item, able to be worn over or under layers depending on the weather.


The general rule is to opt for a light blue denim shirt or faded wash, which will coordinate with your current clothes more easily than a heavy hue. A washed out denim also works with all skin tones, keeping you looking bright and brilliant rather than sallow and sickly. You could even go for a black denim shirt. Keep a contrast between the top and bottom half of your outfit to avoid too much of a uniformed look.


When investing in a denim shirt, it is important to take sizing into consideration. A shirt that looks too big or baggy will not have the desired effect – even if you have opted for an oversized aesthetic. Keep your shirt slim fit and thin enough to layer up.