Initiated by WWF Pakistan, the project is aimed at making Pakistan a greener place

WWF is making deligent efforts to address the issue of deforestation and Rang Do Pakistan is a big step in the process of making the country green by planting more forests. The campaign aims to plant 1.4 million trees across Pakistan in a span of one year’s time, starting from August 14, 2018 and ending in August 2019.

An estimated of 1,000 plants contribute to afforesting one hectare, which means, a total of 1.4 million plants will bring 1,400 hectares under new forest cover.

The campaign will run two phases. In the first phase, WWF-Pakistan, Call the Band and WWF-Pakistan supporters are partnering together for Pakistan’s biggest videographer collaboration showing the beautiful heritage and culture of Pakistan. The video encourages individuals to plant trees all over the country. In the second phase, WWF-Pakistan will raise funds through donations.

It aims to afforest 150 million hectares of the world’s barren land by 2020 and 350 million hectares by 2030. With this, Pakistan has also made a promise to cooperate in a 2% increase in its green area. This drive will play its integral role in the country’s global commitment.

With Pakistan's forests on a steady decline in the last three decades, there is a pressing need for their protection.