Geneva Lifestyle Show 2018


Orchestrated before a multicultural audience, including ambassadors from over twenty-five countries, Geneva Lifestyle Show proved to be a memorable affair. Six renowned designers made their debut at the show, showing their eponymous collections before the beguiled spectators. Brands and names like, Sublime by Sara Shahid, Moazzam Abbasi, Agha Noor, Riwayat by Adnan Ansari, Attire by Bushar Wahid, Wajhat Shehroze, Denim by Hajra Lallji manifested their craft, setting high benchmarks for the next. The designers delivered a spectacular event full of fashion and cultural dances in Geneva, giving all an eclectic flavour of both the traditional and the contemporary. The multicultural audience get to see a profusion of ethnic and eastern attires, with a sublime touch of westernisation. Flaunted on fine fabrics of cotton, chiffon, georgette, net and cotton crepe, the silhouettes, bright hues and prints of the attires appealed to the eye. The fashion presentation was interspersed with cultural and folk dance performances from Marian, a Geneva based dance group, which too fuelled the hunger in all to see the magnificence of the Asian world.

Photography: Shahid Malik

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