"In a society tangled in a web of complex issues, body-shaming is one of the by-products that we have taken responsibility to address at a massive scale through our campaign #MeriAwaz,” said Aamina Shiekh, a profound actor and the brand ambassador of Dalda, who is giving voice to one of the many problematic issues the girls in our part of the world face everyday i.e. body-shaming.

While speaking at an exclusive panel discussion arranged to celebrate Dalda’s #MeriAwaz Movement, Aamina was of the view that “words have incredible power. Things that are said to us and that we hear since childhood can have a lasting impact, so much so that they can dictate our behaviours and future.”

This campaign is a call to action for all mothers of Pakistan to silence societal voices that get to their children and negatively impact them.

“Let’s equip our girls so that they are self-sufficient and able to confront the voices, and in turn inspire others so much so that the noises fade into oblivion,” urged Aamina.

The event kicked off with host Ayesha Toor introducing the panelists, Aamina Sheikh, Samina Peerzada, Sarwat Gillani, Nadia Hussain, Mishayl Naek of The Yummy Mummy Network and Aamna Haider Isani.

The panel discussion provided several insights into societal stereotypes that plague young girls and the discussion moved on to what needed to be done to rid ourselves of these stereotypes.

According to panelist Mishayl Naek, “Body confidence begins at home. It’s our responsibility to make our daughters value the importance of being healthy, happy and strong.”

Actor Samina Peerzada urges parents to “listen to your children and be their friend.”

“In today’s world of immense pressure, not just from society, but social media too regarding what girls should look like or be able to achieve in their lives, it becomes very helpful to have a united forum that cares about the best interest of our daughters. Join #MeriAwaz now and share the best,” said Nadia Hussain.