The iPhone 11 Pro Max is a larger 11 Pro – that's really all you're getting here. That's not to say it's a negative thing – far from it. The iPhone 11 Pro Max feels like the true 'pro' unit, thanks to offering the biggest and best of everything. The price, however, might be a sticking point for many. It's a bit trite to talk about how the high-end model costs more than a MacBook in certain territories – it's true, but this has been the case for years now – and it's really just a sensationalist headline, as they're very different products. The camera was the most heavily-rumored element in the build-up to 2019’s iPhone launch, but it’s also one of the most powerful elements of the device now. As predicted, the rear array comprises three cameras, each with 12MP sensors: a ‘standard’ shooter, an ultra-wide option and a 2x optical zoom lens (it's only a 4x zoom when you take into account the ultra-wide lens to the telephoto lens). Before we get into the power and versatility that the iPhone 11 Pro camera setup offers, it’s important to talk about the large square bump that sits on the rear of the phone. It’s needed because there are now three sensors and a flash in the mix too – and by having this section raised the user gets a slimmer device in the hand as well as powerful cameras. But how do the photos look? Being concise, the overall image quality was as sharp as ever and considering it has too many cameras for one phone, this is the least the consumer should expect. The background defocus mode, which Apple calls its Portrait feature, is back, and it’s more impressive than ever. There’s a high-exposure mode here, so you can create more clear-cut exposures when taking pictures. The iPhone 11 Pro Max is very similar to the larger model from 2018, in that it offers the metallic rim, a glass back and speaker grilles at the bottom of the device. The main change is the aforementioned camera bump. In terms of battery life, Apple is touting the capabilities of the A13 Bionic chipset to extend the time between charges. It’s claiming a five hours increase in lifetime compared to the iPhone XS Max from 12 months prior, and is also – finally – bundling a fast charger in the box. It’s firmly part of the Apple ethos of making a smartphone 'just good enough', with things like the upgraded camera making it just enough of a different proposition from the iPhone XS Max for Apple fans – but it doesn’t feel like a must-have, despite being now aimed at the 'pro' market… or those that aspire to be part of it.