Swiss made luxury handmade watches are the most expensive and famous watches in the world, rightly so with their standard of mechanism and usage of metal gears. Ebel, a luxury Swiss watch company was founded by Eugene Blum and Alice Levy in 1911. The brand’s name "Ebel" was created by the combination of the first letters of both the names — Eugene Blum Et Levy. An event was held where the brand officially marked its entrance in Pakistan choosing a renowned celebrity from our entertainment industry as their brand ambassador. Cafe Flo, an upscale eatery, with an intimate indoors and a sunny-escape outdoors seating arrangement was set up beautifully in pink and white ornamentations with jasmine centerpieces for the announcement of the face of Ebel in Pakistan. A little herd of photographers clicked away their cameras with urgency in welcome. Dressed in black from head to toe with a gold belt fastened on the waist and hair put up in high pony tail, Hareem Farooq makes an entrance with multiple cameras going off in perfect synchronisation. As the chatter and excitement died down, the attendees were invited to watch a video message from the CEO of Ebel Watches. He expressed immense pleasure in launching the brand in Pakistan and introduced the face of Ebel, the Heer Maan Jaa actress, Hareem Farooq. She was presented with a gift of an aesthetically designed Ebel watch over which she shared her feelings on being chosen as the brand ambassador of Ebel in Pakistan. She said that she is extremely delighted for this partnership as the brand is her personal favourite and matches her persona.

Farooq said, “I’m looking forward to this partnership. I feel watches are something which can really depict a person’s personality. Ebel for me is simplicity, finesse and elegance that speaks louder than anything else and just wearing it adds to my persona. Again as I said I am privileged and honoured and I hope that I can live up to the expectations.” • – Rubab Fatima