Kylie Jenner is trade marking 'Rise and Shine' after it hit 1 billion views on TikTok


Kylie Jenner pulled just the move you'd expect from a young billionaire whose Rise and Shine singing clip went viral last week: She filed to trademark the phrase, according to TMZ. The reality star has already been cashing in on the popular Twitter meme prior to the trademark news. She released two Rise and Shine hoodies on her Kylie Shop site days after the clip took off on social media. They already sold out. And that was just the beginning. Get ready for Jenner to make a lot more money off this: She applied for a trademark that covers "belts, pants, coats, dresses, footwear, gloves, headbands, headwear, jackets, loungewear, scarves, sleepwear as well as cosmetics," according to the outlet. Jenner's Rise and Shine still has a lot of momentum behind it. On TikTok, the hashtag #riseandshine got 1 billion views up till now.

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