Instagram takes ‘hidden like count’ global


Instagram is now broadening the experiment to all regions.Instagram says that: "While the feedback from early testing in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand has been positive, this is a fundamental change to Instagram, and so we’re continuing our test to learn more from our global community." Instagram chief Adam Mosseri has repeatedly noted that the test is designed to reduce the pressure on Instagram creators, and that the true measure of its success will relate to how it impacts people emotionally.

TikTok tests ads in videos

TikTok continues to race towards full monetisation with a new test of options to add links into user bios and eCommerce URLs directly into uploaded videos. The addition could open up a lot of opportunities for TikTok creators. Over time, one of the limiting factors on other platforms - like, say, Instagram – has been the lack of capability to add direct links into posts, thus enabling users to drive referral traffic, and subsequently get a true measure of performance. Instagram and Snapchat have both explored various ways to address this, and both are now making strides, and TikTok adding in the same could help it stay in touch with the established players, and maximise its trending status.