TikTok influences cashing at $30k per post

As more young stars turn to the Chinese-owned shortform video platform – which now has an estimated 26.5 million monthly active U.S. users, 60 percent of them ages 16 to 24 – the fashion industry is discovering that the next wave of style influencers might just be TikTok creators. Meme lovers were surprised to see a familiar face on the American Music Awards red carpet in November. Brittany Tomlinson – known as "Kombucha Girl" after a TikTok video of her was viewed by 40 million people on Twitter – stepped out in a custom-made black dress. The 22-year-old Texas native with 2.3 million TikTok followers tweeted "Dinner is served" about her first red carpet outing.

YouTube revises data collection restrictions for kids-targeted videos

YouTube has issued a reminder that its new restrictions on data collection from videos aimed at children are now coming into effect. Originally announced in September, the new measures aim to better protect younger users by removing data targeting features on videos identified as being aimed at kids - as explained by YouTube: "Starting in about four months, we will treat data from anyone watching children’s content on YouTube as coming from a child, regardless of the age of the user. This means that we will limit data collection and use on videos made for kids only to what is needed to support the operation of the service. We will also stop serving personalised ads on this content entirely, and some features will no longer be available on this type of content, like comments and notifications."