BLENDOUT

Customise Winterwear

With Karachi’s unexpectedly chilly spell of winters, we are trying to build a warmer wardrobe and discovered just the right place to add some style to the season’s wearables. Enter BLENDOUT, headed by the very talented Shaheer Imran Siddique who has stepped up the denim jacket game by personalising them in the most quirky manner. MAG chats with the artist, inquiring about the process behind getting personalised elements imprinted on jackets?

“I recall picking up the paintbrush as a means to destress a few years ago. I never thought me painting my shoes would one day emerge into what Blendout is today. My batch-mates in college were really impressed by them, some even thought I bought them from somewhere. At the time I was really pleased that people were coming up to me and asking about my shoes. It then clicked to me that I could turn this feeling of standing out into a full time business venture,” says Shaheer. “I engineer a few designs that I think the client would like and have renders made by our in-house digital artists. The renders are sent and one of them is approved by the clients. We source their canvas of choice after which I paint, the render they chose, on it,” shares the talented stylist. You can get your customised shoes and jackets made too!

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