First edition of PISA Awards called out as mismanaged

Pakistan International Screen Awards joins in the bandwagon of glitzy award shows in foreign lands to promote a softer image of the country but fails epically in execution. While industry influencers were flown out to Dubai in a private jet, multiple artists including Hina Dilpazeer, Osman Khalid Butt and more called out the organisers for miscommunication with the invitees and attendees. Nominees were left to wait without any notice or updates and voiced their displeasure on social media. Some celebrities also said that their names were used to promote the award show and the team reportedly went AWOL. “Please add Saqib Malik, Ahmed Ali and me in the list of non-influencer nominees deprived of private jet pictures. Seriously though, the level of disrespect is astounding,” writes Butt.


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