Snapchat has launched a new 'Ground Transformation' AR effect, which, as it sounds, can change the ground in your Snap camera view into water or lava, or other variations. "The real-time ground segmentation system uses machine learning models to understand geometry and semantics, isolating obviously ground-based objects from contrasting backgrounds." Snap has used similar in the past for sky segmentation, isolating specific elements in your field of view through advanced visual understanding. And while the practical applications for such seem fairly limited, they demonstrate Snap's advancing capacity in this respect, which is already extending to advertising through logo identification.