The biggest skincare trends to watch for in 2020

  • 28 Mar - 03 Apr, 2020
  • Mag The Weekly
  • Beauty

Skincare is finally having its moment. We’re realising that putting a little extra effort into our skin will not only reap long-term rewards, but it has a knock-on effect on our makeup routine. Smoother skin and fewer skin concerns mean less time spent at our makeup table and better results. Not to mention that #selfcare is now an important part of our daily routine, and there’s nothing more self-indulgent than pampering your skin.

In 2020 skincare is getting more and more sophisticated; so while facial mists, vitamin C, and retinol became a huge talking point in 2019, this year there’s a new formula hotlist, and it’s a little more gentle. Here’s a compilation of what beauty experts have predicted to be the five huge skincare trends for 2020.

Minerals are the new vitamins

Experts believe that this year minerals will be a new wave in skincare – topical application in addition to ingestion is a must. Magnesium seems to be the most favourite mineral of beauty experts so far as it helps manage stress in the body and helps to calm and rebalance skin.

Treating lip care like skincare

Multi-tasking hybrid products have trended for some time in skincare, with more innovations that combine different usages into one product, from moisturiser-SPFs to exfoliating toners. Experts expect to see this effective approach entering into the lip care category, where a lip product can have multiple skincare benefits, all combined into one. They predict lip products that can both exfoliate and hydrate, while potentially bridging the makeup category as well. Just like the skin on your eyes, your lips have some of the thinnest skin on your body and it’s important to look beyond the face to make sure you’re caring for your skin as a whole. Look out for different lip masks, scrubs, and treatments with skin-beneficial ingredients that go beyond just improving the look of your lips and work on healing and deeply nourishing the skin of your lips.

The next generation of potent actives

In 2020, we will see a new generation of potent actives emerging into the market, as well as in different formats. Typically, the highest concentration of actives has been in serums and masks, but experts are expecting them to start to show up in the other steps of your routine, too.

Acids go natural

The beauty world has undoubtedly become obsessed with all things natural and clean, and brands are finding more and more ways to incorporate this ethos into their product offering. One of those innovations is naturally derived acids, which is a more gentle approach than traditionally popular acids like AHA and BHA, and sourced from natural botanical extracts. Botanical AHAs can come from the hibiscus flower or coconut flower and are a great way to get the benefits of exfoliation without the irritation.

Less aggressive skincare

Just like when you overload on your fave food, skincare lovers are about to do the same with potent actives. Because although active ingredients are great, there’s no doubt that they need to be used more cautiously. As a result of their popularity and misuse, complaints about redness, sensitivity, dehydration, tightness, and irritation have spiked recently. With only 15-20 per cent of the population actually having sensitive skin, there’s clearly another culprit behind this increase in inflammation.

It’s time to take a break. In 2020, experts believe that the skincare world is going to adopt a slow and steady approach to actives. For example, a harsh chemical peel may instantly exfoliate the top layer of your skin, but it can also compromise the skin barrier and make it more susceptible to damage and irritation. To counteract these effects, experts expect to see an influx of soothing, calming and healing ingredients in skincare, such as Centella Asiatica, or ‘cica,’ antioxidant-rich matcha, chamomile, turmeric, and konjac in every step of skincare.