‘Shops’ introduced on Facebook and Instagram

After years of working around the edges, and trying to find ways to make a bigger dip into eCommerce, the COVID-19 pandemic has finally given Facebook the push is needs to take the next major step. Facebook has launched 'Shops' on both its social media platforms. Facebook will provide eligible businesses with a link to a new 'Shop Builder' platform, an extension of your existing Facebook Page tools. From the Shop Builder, businesses will be able to upload their product listings one-by-one, or connect to their existing eCommerce provider in order to stream through their current catalog - Facebook's working with Shopify, BigCommerce, WooCommerce, ChannelAdvisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics to facilitate this process.

TikTok has a new competitor Zynn

There's a new, Chinese-owned, short-form video app on the rise, with TikTok-like Zynn hitting the top of the US App Store charts. Zynn looks very much like TikTok, with almost identical visual style, and features like effects and video editing tools. As per the app's description, Zynn's key functions include spontaneous and exciting short-form videos, massive music library, cool stickers and funny effects that can be shared on Instagram and Snapchat. Given the amount of people currently out of work due to COVID-19, that could prove to be a major lure - and already there are a heap of YouTube videos in which Zynn users claim to have made thousands via the app.

Twitter introduces custom banners on Lists

After adding a new card format when sharing Twitter lists via tweet last December, Twitter has now taken that a step further by providing an option to customise your Twitter list header image. When you create or edit a Twitter list, you'll have the option to add a photo or image in the top frame, adding an extra level of personalisation to the process. Twitter has been working to make lists and topics more of a focus, essentially expanding the scope of the platform beyond following individual user profiles.